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Originally Posted by tpub
I'm interesting in learning as much as possible about ebook production (ePub, MOBI, xml/css, etc.), connecting with others who are involved with producing ebooks, etc.
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The two main ebook formats you need to generate are, as you've obviously guessed, ePub and Mobipocket (Kindle).
The best way to generate these is through using XHTML/CSS source code, and generating both books from that.
I'd suggest that at the moment, the cleanest ePub can be made using Sigil - although if you want fancy effects you may need to take the Sigil output and then tweak it manually.
For Mobipocket, you want to take your XHTML/CSS and run it through Mobipocket Creator, which will translate the XHTML/CSS into the much simpler HTML that's stored inside a Mobipocket file. But for generating the final release Mobipocket file, I'd recommend using the command-line KindleGen. It seems to be able to produce a smaller file size, which will become important in Kindle sales when the new sales scheme comes in in July.
You might also want to take a look at some of the ePubs available here on Mobileread - just unzip to see how things have been coded.