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Originally Posted by Pardoz
For the same reason that FW has titles for sale that B&N doesn't? Or for the same reason that B&N seems to be moving to undercut FW (not by much on the titles I checked - maybe 25 cents cheaper, but you're stuck with Adobe-infected .epub instead of clean multiformat).
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Unfortunately neither of those things make sense to me either. Well, maybe-I can speculate, at least, that some of the contracts might specify that the books be sold from the FW site? As for the price difference, it could be that B&N is trying to attract people to their own site. Doesn't make much sense to me as FW is now also "their own site" but I've seen marketing people do dumber things.
Overall, what this suggests is that although B&N bought FW, they're not integrating it so, although it's owned by B&N it isn't really 'a B&N site'. Pure speculation though-can't really see why they wouldn't integrate it, but so far it appears as if they aren't.