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Old 01-21-2010, 11:52 AM   #50
calvin-c
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Quote:
Originally Posted by tyche View Post
iTunes is their ace. Ipod and then iPhone are popular because of iTunes integration not because "everyone else has one so I should". I think tech savvy people fail to realize they are a minority and there are millions who just want to point and click and get their music, movies, tv shows, apps and....books on their portable devices.
'point and click to get their music' etc. You mean like purchasing music from Walmart.com & downloading them to the Removable Disk in my music player?

As far as I can see (and I've helped several people who use iTunes) all iTunes does that other places don't is 'manage' their purchases in a way that makes it difficult for them to upgrade to anything other than an i device. So no, I don't think people buy iPods or iPhones because of iTunes-I think they use iTunes because they bought an iPod or iPhone. But we're trying to dig into buyers' motivations here, always a speculative thing, even if you have a survey to back you up. (Surveys reveal what the respondents want them to reveal-and few people will admit buying something due to peer pressure.)
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