Quote:
Originally Posted by tyche
iTunes is their ace. Ipod and then iPhone are popular because of iTunes integration not because "everyone else has one so I should". I think tech savvy people fail to realize they are a minority and there are millions who just want to point and click and get their music, movies, tv shows, apps and....books on their portable devices.
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'point and click to get their music' etc. You mean like purchasing music from Walmart.com & downloading them to the Removable Disk in my music player?
As far as I can see (and I've helped several people who use iTunes) all iTunes does that other places don't is 'manage' their purchases in a way that makes it difficult for them to upgrade to anything other than an i device. So no, I don't think people buy iPods or iPhones because of iTunes-I think they use iTunes because they bought an iPod or iPhone. But we're trying to dig into buyers' motivations here, always a speculative thing, even if you have a survey to back you up. (Surveys reveal what the respondents want them to reveal-and few people will admit buying something due to peer pressure.)