And it's working, too. The person I originally found out about it from, an extreme conservative/libertarian type, actually says in
the blog post where he writes about it, "Despite how I feel about giving money to the Haitians, I am never opposed to getting an extremely good deal on things that are wonderful to play with."
I don't see how the money of people who couldn't give a damn about the Haitians will somehow help them less than the money of people who are caring and concerned.