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iTunes is their ace. Ipod and then iPhone are popular because of iTunes integration not because "everyone else has one so I should". I think tech savvy people fail to realize they are a minority and there are millions who just want to point and click and get their music, movies, tv shows, apps and....books on their portable devices.
Amazon gets props for their book delivery system, and again that's a big, big reason why the Kindle is successful for them but if Apple can pull off a book/newspaper/magazine store that is global and not just U.S. centric (longshot I know, thank-you clueless publishers), they will be right back on top regardless of the device they trot out next week. There's be an improved model in 9 months to rebuy.
Amazon
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