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Amazon DTP is the publisher, Amazon.com is the retailer. It does seem that they are the same, but they are not. These are publishing contracts with individual authors, not with publishing houses (which they also do and authors end up getting 5-15%, depending on their pull with the publisher). The very low rates paid by most publishers is one reason that RosettaBooks formed, to publish only ebooks and well published authors with a backlist. Other than Smashwords (which gets you into the Kindle store with a 42.5% rate, as well as into the Sony and B&N and Kobo stores, although most authors say they aren't selling many thru them, yet), Rosetta is probably the one one paying higher than Amazon DTP. Publishing on your own will get you a higher cut (100%), but not the exposure or sales (since Amazon at this point is accounting for 90% of all ebook sales).
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