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This is not the first time that some internet system has been seized on to be used in a fashion not anticipated by the designers. Heck, the internet itself is such a system. If there's One Rule That Rules Them All, it seems to me that on the internet, a system is what the users use it for, not what the designers intend it for.
My personal approach, though, is not to protest. I figure that the publishers have made their decision, so now I will make mine.
When I look for an ebook, I always start with Inkmesh or AddAll to scope out the existence of the book in ebook form. If I find it, I buy it - or not - based on whether I think the price is right. But if I don't find it for sale at all in ebook form, buying the book in first sale pbook form becomes my very last choice. The publisher usually loses the sale.
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