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Apple sure is a polarizing topic!
I'm still a Win-tel PC user but I have come to appreciate some Apple products. I got sucked in with an early iPod, which was the best device I could buy at the time. I was impressed with the design and even the box it came in! You could say packaging should not affect me but presentation of a device does affect opinion, just as it does for a meal. I got my iPhone 3G when it was, again, the best device available.
Apple is not perfect but they get more things right than wrong. I appreciate the out-of-the-box experience with Apple products compared to their competiton. Maybe I just drank too much of the Kool-aid.
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