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To me, those revenue figures seem extremely small.
So my guess would be, Amazon may have 90% market share of the revenue, that's actually transparent. But not the over all revenue.
Just a small calculation:
If I remember correctly, "Books on Board" states, average consumer spends $ 500 per year after having bought a reader from them.
2 million Kindles would equal $ 1 billion in eBook revenue. A gross mismatch to the $ 115 million mentioned in the article.
Let's try to get some idea about figures in this forum. I'll start a poll about spent.
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