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Originally Posted by calvin-c
Who pays them to compile the figures? I'm not saying that they aren't independent, but just because they aren't Apple doesn't mean that they are either. (I consider Gartner one of the worst as far as providing results tailored to whoever pays them to gather the data.)
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Acccusing NPD or Gartner of somehow faking or biasing their numbers to benefit one company is a pretty serious charge.
There is a huge difference between analyst predictions ("Kindle will own 99% of the eBook market by 2020") which are subjective, and as you say, need to be taken with a grain of salt based on who commissioned it, with analyst reports of past sales ("Microsoft Zune sales were 4% of all MP3 players in 2008"), which are publicly reported, and are verifiable.