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I don't think its a question of will Amazon ebooks will survive, Amazon is a leader in retail of everything, so they will be around for a long time to come, but rather will their current policy of "locked down" ebooks survive as other readers and vendors of ebooks enter the market and gain acceptance like the Kindle and Amazon has.
To that I say they will survive but maybe not exactly as they are today because unlike the format wars you mention ebooks may not be as ubiquitous as VHS or even Blue-Ray. So as long as Amazon remains in the race with they will push for DRM and publishers like that, when the inevitable DRM backlash ensues they will make concessions but still be a leader in the field. See Apple with iTunes Plus DRM free tracks - that may be the future with Amazon ebooks. If you want your books to work on another device then pony up. But I don't think you have any reason to worry that what is currently available won't be supported in the future in some way.
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