Onyx is now moving away from exclusive publishing. For example, only Barnes and Noble Books or only Borders books unless it is a rebranded one. Remember Onyx's policy is open, which allow 3rd parties to create their own applications. We foresee many applications such as ones for Borders or Barnes and Noble, etc. in the very near future so people can choose where they want to buy it from.
Also, if you are interested in developing applications to be used on the Boox. Contact me at
mikehu@onyx-international.com. We are looking to create a developers community.