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Main problem from piracy and the shoddy way media companies are dealing with it (suing grandmothers, harassing paying users with dodgy DRM).
They risk alienating the younger audience who do NOT have the recollection or habit of going into a record store to buy a record/cd/tape or going into a bookstore to buy a physical book. Young people are used to downloading things for free, they don't see the value of virtual items in the way that the older generation does because we associate it to the physical items we used to buy.
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