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Sounds like a good idea, especially for digital goods like eBooks.
For tangible objects it does make sense to licence them to a certain region i.e. legal system. Imagine a U.S. based publisher who would like to distribute his books to all English speaking countries. He would need branches in each countries, distributors, lawyers, accountants, etc. etc.
It's much easier and cheaper to offer licences to interested associated publishers in other countries.
But then, that's true for printed books. No need to stick to that rule for a digital edition.
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