Thread: iRex DR800 to be introduced in Europe soon
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Old 01-13-2010, 07:22 AM   #6
Nate the great
Sir Penguin of Edinburgh
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Quote:
Originally Posted by wdejager View Post
Frankly, I am a bit surprised by this move from iRex. Initially, they said to focus on the B2B market, with the iLiad and the DR1000S. Then, the Netherlands-based company started to shift their attention to the American consumer market, by selling the new DR800SG in the U.S. through an 'exclusive' agreement with Barnes&Noble. But unfortunately, B&N introduced their Nook ereader first. Maybe that's the reason that iRex comes back to Europe again?
The exclusive arrangement with B&N doesn't really mean anything. It's just another Epub ebookstore. The only thing that sets B&N apart is that it was the first to use the latest improvement to Adobe DE DRM.
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