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Yes, I understand, but I think we're taking about a German edition sold in another country.
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It's not a question of "being sold" but rather one of "being distributed". It's a global world for the Internet and its users, but a regionally partitioned map for rights holders and distributors with all their own interest in keeping/maintaining control over their respective market.
We've got two distribution systems competing for the same audience. Problem/fact is, the "old one" of printing publishers holds the rights to virtually all bestselling titles which make the money and get the attention of both media and audience, so they will decide how this system will evolve and in which direction.
"Native" eBook publishers like myself or Steve Jordan e.g. as an author might have a totally totally different approach. But for the time being our new concept won't make much of an impact due to the role we play in the overall market.