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I don't impulse buy ebooks. I download the free samples and only buy the book when I've finished it unless I know I won't have Whispernet access. So when I know I'll be on a plane or out of the country, I'll buy without but that's not terribly often. When I bought paper books, I bought on impulse all the time. I would guess at least 20% of my book purchases went unread. I bought a lot of new hardback releases, too.
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