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The interesting thing in my mind is that most of the readers really have little to no differentiation. They have six inch screens with some form of wireless access to a bookstore and more and more are supporting epub as a standard.
Now plastic logic has differentiated around the business market. The skiff has the largest screen, but we don't really know much beyond that. And finally irex has differentiated around the larger screen for a consumer oriented device and an emall concept. We should also note that irex has fit the larger screen into a form factor not much bigger, if at all, than the six inch devices.
If they can manager to get it shipping with a level of usability similar to the other devices they could have a real winner on their hands, however given their track record I'm not overly optimistic.
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