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I got mine early last week.
Side loading was the killer feature for me. I have a Sony 700, Pocket, and Palm eReader books going back to 2002.
Quality is comparable with the Sony Pocket (which really is the perfect size for my bag). Both Nook and Sony Pocket blow Sony 700 away.
Another deciding factor: I hang out at the B&N cafe in my town frequently. It has less of a ghost town feel than the downtown Borders, and the coffee and cookies are better.
And yet another deciding factor: I went to B&N and played with it before I plunked down the cash. I wasn't afraid of buying the Sony Pocket on release day since I already had the 700, but the Nook? I wanted to make sure.
For the record, I travel quite frequently for work - 70 - 90% of the time, and have only seen 1 Kindle in the wild in all of the different airports I trek through. There are other things about Amazon that I don't particularly want to support, either. The usual stuff. But mostly because I don't agree with Jeff Bezos and his approach. This doesn't stop me from using Amazon to buy all sorts of other stuff, including p books, though.
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