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You need to mention the thousand of free books available. Over 14,000 here alone. For any device. Mainstream authors often offer select books for free thru Amazon, BN and Sony.
Customer service is an important feature. A new person with little understanding of the reader is not going to be happy if the end customer service is not there.
No one can guarantee the perfect reader.........but asking questions of those who own devices can go a long way in finding that perfect one. Had I "waited", I would have deprived myself of 1 1/2 yrs of great reading.
Find the return policy of the reader is also important. Do you have to pay a restocking fee? What is the return policy?
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