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I agree with Flint's assessment of "invisibility" in an "opaque" market... and I agree that that is certainly my biggest hurdle, too. This is why viral marketing is such a popular tool these days... anything to raise you above the throng is worth it, no matter how inane. (And trust me, the day I come up with a good viral campaign, I'm using it, too!)
Most of his comments, of course, apply to authors who use e-books to augment print sales, which are assumed to be their main source of revenue. Therefore, when he recommends giving away electronic copies, he isn't providing for revenue for us purely electronic authors.
However... based on his theories, regular deals and "sales" to help get your books disseminated might be worthwhile. I'll have to give some thought to maybe a rotating selection of "monthly freebie" books, or something of that nature.
Of course, the word still has to get out that they're there...
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