Small explaination of the technology.
Hi, since I'm right next to their booth and they are pretty friendly, they explained a little to me.
First of all, it is NOT e-ink. It's a normal, almost LCD like display that displays up to 4 level gray scale. However it still does not have a backlight (this is the cool part) because it uses a new reflective technology to get rid of the backlighting. Now the display quality is not that great but it's still, honestly, pretty cool.
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