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Old 01-08-2010, 08:50 PM   #56
random50
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random50 doesn't litterrandom50 doesn't litter
 
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Am I the only one thats confused why the publishing industry isn't chomping at the bit to take advantage of the technology?

No physical product to produce, store and ship.
No losing revenues to resale.
Wide open opportunity to move to subscription based services for academic texts instead of (as currently) repeatedly coming up with irrelevant "new" editions to stop those dastardly, selfish students taking advantage of the second hand market.
Available to the customer on an instant gratification basis (with most e-readers) whenever they're feeling bored.

What's the downside here? Piracy? That ship has already sailed. (Pun, sadly, intended.)
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