According to Bloomberg columnist William Pesek Jr, Bill Murray, lead actor in "Lost in Translation,'' may have done more for Japan than is readily appreciated.
"The film is certainly drawing attention to Japan,'' says David Leheny, a Japanese politics professor at the University of Wisconsin- Madison.
In April, for example, six U.S.-based tour companies launched tours based on the movie's locations. Similar tours were created for Europeans, as well as consumers throughout Asia. "Lost in Translation Tours'' are simply spreading the globe."