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mogui · 06-06-2007, 08:46 PM

The late Adam Osborne produced an early portable computer that enjoyed popularity for a while. Then he made a mistake that was fatal to his company. He announced a new improved model. Everyone wanted it, so those that had been planning to purchase his current model waited for the new model to come out. And waited, and waited . . .

When Osborne finally put the "Executive" model on the market, it was too little, too late. Osborne's company failed and Compaq inherited the design.

The Osborne effect causes consumers to delay purchases based on the promise of better, cheaper future technology. Using it, some companies can exert a measure of control over market conditions, to their advantage.

Or should we call it the Kindle effect?

06-06-2007, 08:46 PM	#118
mogui eNigma Posts: 503 Karma: 1335 Join Date: Dec 2006 Location: The Philippines Device: HTC G1 Android FBReader	Does anybody remember Adam Osborne? The late Adam Osborne produced an early portable computer that enjoyed popularity for a while. Then he made a mistake that was fatal to his company. He announced a new improved model. Everyone wanted it, so those that had been planning to purchase his current model waited for the new model to come out. And waited, and waited . . . When Osborne finally put the "Executive" model on the market, it was too little, too late. Osborne's company failed and Compaq inherited the design. The Osborne effect causes consumers to delay purchases based on the promise of better, cheaper future technology. Using it, some companies can exert a measure of control over market conditions, to their advantage. Or should we call it the Kindle effect? Last edited by mogui; 06-06-2007 at 08:50 PM.