Quote:
Originally Posted by wallcraft
I agree, remember Amazon spent 18 months or so getting the Kindle 1 just right. If Amazon ever commits to this display then Qualcomm has a major design win, but Amazon will expect high volume at consistent quality.
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I can see Amazon committing. But Qualcomm will be looking for a lot more volume than just Amazon will provide. Amazon's requirements will number in the hundreds of thousands. Qualcomm almost certainly hopes to sell
millions of Mirasol displays. It's basic semiconductor electronics. The factories that can make the stuff are enormously expensive, so you have to make a
lot to amortize the investment.
Of course, if Amazon
does commit, it makes it far easier for Qualcomm to get other design wins. Nobody like to be the first to implement a new technology.
But I
do wonder what folks at places like PVI are saying about this...
I suspect we'll see something like the old days in TV. Black and white sets were still around for some time after color was introduced, because color sets were a lot more expensive. I don't expect solutions like eInk to go away for similar reasons.
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Dennis