Piracy isn't stealing. You can make an argument for it being wrong, or illegal, but I think an argument for being "theft" as strictly defined is much harder. And I think that matters for both sides. For the side against "piracy", calling it theft devalues their argument as an awful lot of people don't see it as theft unless somebody is deprived of something, that the thief gained. These people need to work more strongly on defining "why it is wrong" and making that case. Simply trying to extend social taboos to new types of activity won't work.
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