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I've definitely been critical of their delays and some of their business practices, but this is still a very young market. The reader penetration rate is still very small. I do question their ability to compete if they don't get a lot more aggressive with marketing and partnerships.
It will be interesting to see what Apple comes up with, but I see it more targeted at the multimedia space with the ability to also do books. I personally would never go back to extended reading on the current LCDs after using eink.
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