e==electronic, book == pages, ebook == electronic text w/ pagination.
If you want to come up w/ a format which has no pages, well that's be plain text or an ``escroll''.
Granted, re-flowability is a nice option, but giving up pagination results in a one lowering the standard for typography, introducing widows, orphans, stacks and other typographic infelicities which drive me to flowing the text into a .pdf using TeX so that the formatting is something I can tolerate enough to read.
William
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