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The people that are the most threatened by eBooks are going to be the traditional book stores. For every eBook sold that is probably one less customer that will come walking in their door. They can minimize that to some extent by making eBooks available at their stores for download, but I don't think that that will help too much since part of the appeal of the eBook is that you can download it to your PC (and even directly to the reader) without ever leaving the house, at best that approach may get them some additional walk ins from people that are out and about already.
They will need to come up with some sort of additional marketing approach to get their business to continue as eBook sales increase. Give a free eBook to customers for certain pBook purchases, or something of that nature.
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