Quote:
|
Recent statistics have shown that consumers who purchase an e-reader buy more books than those who stick with traditional bound volumes. Amazon reports that Kindle owners buy, on average, 3.1 times as many books on the site as other customers.
|
While the figures are heartening, I suspect the figures are a little bit skewed since it probably has a lot to do with one-stop shopping. Kindle folk can only buy Kindle books from the Kindle book store. Tree book people can buy their tree killers ANYWHERE.
Its kinda like the only pear store in town comparing pear sales with their orange sales when oranges are available at all stores in town. (I'd use the age old "apples and oranges" analogy, but branding would confuse the issue.)