Thread: Penguin releases iPhone app for Hoffman's "The Left Hand of God" (TheBookseller)
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Old 01-03-2010, 03:43 PM   #4
fugazied
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I think it's a marketing strategy.

An extra app means more shelf space for the penguin brand in the itunes marketplace. Some apps are relatively easy to make and penguin probably have a large tech staff and churned it out in a week.
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