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The article also mentions that the publisher did not release the eBook version of the Steven King novel, Under the Dome until several weeks after the pBook version was available to help minimize piracy.
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Would printing publishers please stop this nonsense? Pirated eBooks usually don't get ripped off digital files, the get ripped of printed books. Most illegal eBooks available exist because there's no DRM on printed books (now THAT'S an idea, isn't it ...?).
It takes two to three hours to scan the latest Brown or King. It takes about two to three days for a solidly proofread scan.
Why would anyone even bother ripping the DRM off eBooks (which is prohibited by most countries) when it's much easier to scan the book (which is even permitted in some countries)? And faster - why wait for a delayed eBook when the scan of a friend's copy (or your local library) can be done during the weekend ...?