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I agree with Harry -- it's often easy for those of us who are geeks to realize how scary and unintuitive the computer world really is for others. Even people who are capable of very complex things in other aspects of their lives have a hard time getting their heads around the way a computer-user has to think to get the most out of the computer.
Heck, just think of the members of this forum -- there are several who say they don't want to be bothered with collections! The heirarchical structure is possible now, for books loaded into the Reader's internal memory and people who are already self-proclaimed geeks by being members of this forum don't want to mess with it. If we can't all agree on its usefulness, I can well understand how the general public would react! All it would take is one person being the first in his group of friends to buy the reader and then not be able to find any books he somehow was able to load onto the reader, and he'd pooh-pooh the device to all his friends, and they'd never go near a Sony Reader again.
I'd love to see Sony implement the Collections idea for memory cards, though. I would think that all it would take in an upgrade would be the inclusion of a Collections database on the card which the reader would read, rather than having to go through all the files on the card and indexing them each time the card is inserted.
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