Only a matter of time. Lure in with low prices, then slowly raise them to increase your share price.
Hopefully this isn't happening. I still don't understand how the electronic versions are even $9.99. There is virtually no cost associated vs. paper book (trees, factories, trucks, workers, gas, packaging, shipping, on and on and on...).
Oh well, at least eBooks are still a little cheaper than paper. Fast forward 30 yrs and eBooks will be 99% what the world reads. Bet they will be the same price as hardbacks...
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