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Sounds to me like we should look to a time when they didn't have page numbers yet - namely the Bible, which was one book where people needed references long before the printing press and its uniform editions came out.
Maybe we need an URL scheme that mirrors the "book-chapter-verse" system people use when quoting the bible. If every vendor implemented that, you could share a cross-platform reference. Of course, it'd either be unwieldy because it's much longer than a simple page number, or it'd be short but machine-readable only like the tinyurls and bit.ly-links of today: Easy to type and paste, but impossible to decode just by looking at them.
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