(Sighing wistfully) Silly boys. You all need some primary edumakashun.
In order to understand anything Apple, you have to read
"The Macintosh Way" by Guy Kawasaki.
It was written in 1989, but it will give you complete insight into why and how Apple does what it does, and how they've created the cult of mac. As a matter of fact, if you ever plan to buy or sell anything, you should read this book.
Available at the above link for as low at $.95 used.