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What the hell, twitter books? Talk about crazy. Yes it does bash the electronic medium a bit as well.
A lot of the old school readers miss some major points which can increase the number of people reading and writing on a daily basis. In a few years everyone will have an electronic device in their pocket which can allow them to read ebooks. Phones or dedicated e-reader or tablets. So people who used to only read at home in bed, or people who used to only read on weekends (or not at all) can suddenly have the latest books in their pocket. If that doesn't increase readership, I don't know what will.
The Internet in general has increased reading by a huge magnitude. What were people doing before? Sitting in front of TVs like zombies. The Internet is interactive, people read and write on it for long periods. Look at the explosion of blogging and social networks - people writing daily and sharing that with many other people. Ok it might not be the same as reading war and peace, but talk about publishing for the masses! Makes the printing press seem very dated.
There are a lot of positive factors with the Internet and ebook technology, articles like this that hint at negatives ("look at this twitter junk, twitter books haw haw") are missing the point.
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