Well I guess the first thing to ask is what are you looking for in a E-Reader. Yes it would be a good price for a hand held pc, but if your just looking for an E-Reader, you might want to look some where else. The other day I came across one called the E-1000. Check it out, it maybe what your looking for. Also, here is a site filled of MIDs if you decide to go that route as well. Hope this helps. Take care.
http://www.dhgate.com/wholesale/MID/s26.html
PS: The name of the MID you mention is the A10JQ.