|
What is value?
1. Scarcity
2. Convenience
3. Perceived Quality.
Why does bottled water sell? It's not due to scarcity. It's value is strictly Convenience and Perceived Quality.
I.P is sold on Scarcity as well as Convenience and Perceived Quality. you want author X's book Y? We, the copyright controllers determine what price we sell at. And you can't buy it without paying our price. (at least once somewhere in the chain.)
Unfortunately, that model is over. Everybody can make their own copy, cheaply and easily. So the model has to change from Scarcity and Convenience and Perceived Quality, to only Convenience and Perceived Quality. And that requires a different model. But like bottled water, money can be made by that model, if you market accordingly. Else Baen would never have made for the last ten years (profitably).
|