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And you can turn that around as well, Elfwreck. You can offer discount vouchers to people who recommend books directly to people on a site, then people buy the recommendations. Or you can lower the price of directly recommended books.
People don't necessarily want to give up access to their books, but making it convenient for people to get onboard with what their friends are reading and recommending...
It's about increasing the amount of sales, even at slimmer margins, to get people purchasing on your site. Once you've got them registered and paying, you're already ahead of the game on attracting even more customers...it's *cheap* compared to conventional advertising.
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