Quote:
Originally Posted by ficbot
Hasn't iTunes proven that people will pay for things they can easily get for free? Seriously, if the book industry got together on something like iTunes, and there was a) a common format readable on all readers and b) a restructure of the chain on their end to reduce expenses and permit a lower price point c) a simplifying on contracts to give authors a fair share and still permit them a profit and d) bundled in a storefront that was as simple and pleasant to use as iTunes for the end user than why wouldn't people buy there, just as they buy music on iTunes?
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You're right, but they're not going to want to do (b) and (c) willingly. Look at the music industry. They had to basically be dragged kicking and screaming to the current iTunes market. It was not something they wanted to do, they fought it every step of the way.