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Hasn't iTunes proven that people will pay for things they can easily get for free? Seriously, if the book industry got together on something like iTunes, and there was a) a common format readable on all readers and b) a restructure of the chain on their end to reduce expenses and permit a lower price point c) a simplifying on contracts to give authors a fair share and still permit them a profit and d) bundled in a storefront that was as simple and pleasant to use as iTunes for the end user than why wouldn't people buy there, just as they buy music on iTunes?
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