For the Sony you do not need even the connect software from Sony to download and enjoy books on their Reader. Yes, their software is required if you want to purchase books from their site and read them on the Reader, for all the rest of the books you can either load them directly to an SD card or a memory stick (max 2 GB for each at the moment) directly from your computer or use the linprs500 program to load them through the USB connection.
As for the Sony formats, the native format without Digital Rights Management (DRM) is LRF and there are over 250 books here at MobileRead available for download already formatted for the Sony in that format. While the Sony will also read RTF, TXT, and PDF files; LRF is the easiest to work with once it is on the Reader. libprs500 with its html2lrf program and BookDesigner are the two most widly used applications to convert source material to LRF files for the Reader.
FeedBooks also provides custom PDF files for the Reader as standard letter or A4 sized PDF files are rendered too small for reading on the Reader. There is a program called PDFrasterferian that splits and enhances PDF files for viewing on the Reader.
None of these programs are hard to use and all can be found on the Conversions page of the MobileRead Wiki.
Hope this helps.
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