Subscription Based Model
I still believe a subscription based model will be the future for eReading. At that point, you'll have access to all you can read content within the services vast library. Think about music, gaming, and video subscriptions and then combine them into a mega service (like cable TV) that you can consume with a single monthly payment. Google Media?
Get them hooked, then introduce advertising into the mix. I remember when cable TV had no advertising. Google makes almost all their revenue from online advertising, so when Google Editions comes out, advertising will be somewhere within it. Probably on the web site only, at first.
The good news, some of the content will be for free as long as you put up with the ads. As an author, I don't mind this as long as I get paid for my content.
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