Fictionwise was matching the $9.99 pricing for NYT bestsellers that Amazon was running. That's when the first screenshot was taken (with coupons and membership, I got several for about $5 each, back then). They then went to full or close to full price for the NYT list, but with a 100% discount (which disappears when they drop off the list). Looks like that's the second screenshot. Now, you can treat NYT bestsellers there as free with the purchase of micropay (and why anyone would "buy" micropay at this point, is beyond me, as there is always something at least vaguely interesting to pick up, rather than just buying credit).
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