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Originally Posted by Steve Jordan
If I was writing a modern story or series, and a company asked me to use their car, beverage, cellphone, etc, in a story, in exchange for compensation for product placement, I would certainly consider it. And if it didn't somehow alter the essentials of the story or characters... why not? Just try to be a bit more subtle about it...
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I'm pretty sure that Baen books had a deal for the more pricy subscriptions where they would promise that the person's name would be used for a character in a future book. I think it was so popular (even with the relatively high prices) that they had to close the offer. I think people would like that. I know I'd love to have a character in a book named after me. People might not want to be the slimy villian, but they love to see their names in print (or e-print)!