Thread: Bill Gates says "Reading is going to go completely online."
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Old 05-26-2007, 10:46 AM   #19
Bob Russell
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Quote:
Originally Posted by Steve Jordan
Rather, they would exercise "product placement," where their main character won't just be drinking vodka, he'll be drinking Smirnoff, then jumping into his Escape Hybrid, stopping to gas up at Shell, and driving on to Disneyland.
Yep, I see this as inevitable for mass market novels. It's already standard practice and big business for movies. And ad pages included in fixed sections of the book, or even fixed sections of a page seem likely also.

But I think the type of book will have a lot to do with what gets included. A nice fancy coffee table book on nature is probably going to have less ads than the latest murder mystery paperback.
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