I think Journier is onto something.
I'm hoping this is the first of a series of ads. This one plays a catchy tune and has some visual interest and hopefully, they'll use the tune again in the next ad and tell us more.
Remember the first Infiniti products around 20 years ago? They started with just a voice over saying not a whole lot and a bucolic setting. It built interest. I don't know how long it took, but we didn't see the car for a while afterwards. (Whenever I see someone staring into space, I still find myself thinking, "He's probably writing an Infiniti commercial.")
If this ad gets built upon, I think it's good. If this is it, then I'd say this ad is a bit too esoteric.
Last edited by squeaky; 12-27-2009 at 06:37 PM.
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