I got mine loaded around midnight. Here's my take: Sony didn't anticipate the traffic they were going to get on Christmas. Demand spiked, and their servers couldn't handle it, and kept crashing or resetting connections. Their general management of their servers, IVR system, chat system and so on appears to be really poor. The traffic load was predictable and they could have added capacity. They could have put a preamble on their IVR system saying that load was high. And so on. Instead, they left it up to us to try over and over again. Anyway, it started working late in the day. Try it again, if you haven't already.
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